Challenge:

Redesign the company's logo.

Process:

This was the project where I learned the importance of communication with the client. The process felt a bit transactional. My design was not used, but I think things could have been different if there was more collaboration between parties.

Solution:

I based the logo's color scheme on their site's color scheme and drew inspiration for typography from the plaques in their building and the connotation of cleanliness in a hospital. The symbol was a riff off their original logo. I wanted to keep as much as I could.